How To Use 404 Error Pages
How to Utilize 404 Errors and Turn a Setback Into a Comeback Are you sometimes tooling around on the web, clicking your way through links, when suddenly you come to a dreaded dead end: the 404 Not Found page? Do you wonder what those darn error pages are all about? They are often brick walls […]
Continue ReadingReport SEO Spam
Introduction Search engines exist to retrieve the best results for the end-user. A true search engine optimizer works alongside search engines. They help search engines to better understand what their website is about. What is Spam Spam is anything on a website that is designed to trick search engines and to compromise search engine results. […]
Continue ReadingMeta Tag Generator
Overview of Key Meta Tags: The title tag should be unique, include your most important keywords at the beginning and be targeted around the content of each individual web page. Search engines consider the title tag to be one of the most important factors in determining relevance in regards to keywords and the rankings of […]
Continue ReadingAdvanced Meta Tags
There are two important types of META tags: META NAME tags are the ones most people first learn about. For example, the description META tag is a META NAME tag because it has the word “name” in the code. Like this: <META name =”description” content=” Describe this page, what its about, etc. “> HTTP-EQUIV tags […]
Continue ReadingKeyword Analysis & Targeting Competitive Keywords
Definition Keyword analysis also known as keyword research utilizes a variety of data to determine which key search words and phrases are most likely to bring the greatest ROI to a given website. A proper analysis is always the first step to a solid PPC campaign. The purpose of the analysis is to determine under […]
Continue ReadingOptimizing Meta Data
An HTML document contains three sections. The first is a Document Declaration Statement which tells the requesting agent what version of HTML the web page is using. The second is the HEAD element which contains the TITLE and META Tags. The HEAD section is meant to give requesting agents general information about the web page. […]
Continue ReadingQuality Link Building
This guide is pretty dated so for an updated way to build links see our Local citation list. Some search engines determine how important your website is based partially on the number of backlinks your site has. They figure that if you’re an important site–such as abc.com, ebay.com or amazon.com many other sites will naturally […]
Continue ReadingGoogle Webmaster Guidelines
Follow Google’s SEO and Webmaster Guidelines Google has been kind enough to give us some great tips about what they want (and don’t want) in a website. Because so many search engines depend on Google’s feed, either directly or indirectly, if you get good search engine ranking in Google, you can get good search engine […]
Continue ReadingHow To Calculate PageRank
How The PageRank Calculation Works (Note: This article was written 6 years ago) After a little thought it seems that the PageRank formula discussed in PageRank Basics is fairly straightforward. After all, all you have to do know is: Who your incoming links are. How many total pages they are linking to. What their PageRank […]
Continue ReadingUnderstanding The Basics of PageRank
PageRank: The Short Explanation Your web pages PageRank is determined by only three factors: 1. The number of pages linking to your page. 2. The PageRank of the pages linking to your page. 3. The total number of outgoing links from the pages linking to your web page. You gain the greatest PageRank boost from […]
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